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We are a Colombian lifestyle brand that celebrates pets through fashion and design. We make our pieces in an artisanal way, aware of the environment and using very high-quality materials so that dogs and cats reflect the style and identity of their humans.


Artisan: Accessories made with textiles woven by hand by indigenous communities. Highlighting the best of our art and tradition for pets to flaunt their Latin roots.

Leather Mania: Luxury pieces in 100% natural leather with water-based dyes (mitigating contamination) and gold-plated metal fittings.

Urban Prints: Garments with exclusive prints inspired by art, design and urban fashion. For irreverent animals that do not follow trends but rather impose them.



Daniela Rivera Alzate -creator of Ferōz- has been an animal lover and passionate about design. So when her two Newfoundland dogs - Benicio and Rebeca - came into her life, she looked for unique accessories for them that would reflect her style and taste for fashion. Not finding them, she decided to create a line of accessories and luxury pieces for pets, and that is how Ferōz –Urban Pet Fashion was born, a company that is inspired by the world of fashion to create designer pieces, making dogs and cats reflect the style and identity of their humans.


Ferōz had already participated in some design fairs in Bogotá such as Las Puertas del Cielo and NUX del Club el Nogal. This year Ferōz exhibited at the renowned Buro fair for the first time and created its website and e-commerce platform, expanding its brand presence and developing the virtual sales channel.


Daniela travels to New York and studies Pet Accessories Design at the Fashion Institute of Technology, where she designs the brand's second collection: SAVAGE. Ferōz opens its first point of sale in the Boho Expo designer space in Bogotá. In October, it opens the doors of the second point of sale in Casa Blanca (Calle de los anticuarios) in Bogotá, Colombia.


Ferōz launches its new line: CASA FERŌZ, a project in collaboration with the Spanish architecture and design studio NOJU. With items for the home designed in Spain and made in Colombia by local artisans, respecting the environment and using top quality wood of certified Colombian origin. The ecological disinfectant is introduced to protect accessories in times of Pandemic. The ABSTRACT CITY collection is also launched, inspired by the adventures of the furry ones in the city. At the end of the year, the Tie Dye Capsule Collection is released, inspired by this strong trend in the world of fashion.


This year we created new products like leather roses to embellish the collars, dog mon bracelets for pet moms, and special beds for dogs and cats. We also launched two main collections: Astral: to celebrate the cosmic energy our pets transmit to us, designed by Luisa Castellano. Kamsa: created with the Kametsá indigenous community from Sibundoy Valley in Putumayo, Colombia, with protection amulets for our pets. Feroz attended the biggest pets tradeshow in America: SuperZoo in Las Vegas; we also visited New York and attended the Vassar tradeshows, the first entrepreneurial fair in the country. Feroz was also awarded one of the 10 best businesses in Colombia by FEDEX.