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Who Are We?
We celebrate pets through fashion and design. We pride ourselves on being a sustainable brand that represents SLOW FASHION in the pet world. We collaborate with Latin American indigenous communities and local artisans, promoting fair trade. Our production, environmentally friendly, prioritizes the use of eco-friendly and recycled materials. Additionally, we donate a percentage of our sales to help stray dogs in Colombia, contributing to their care and well-being.
Versatile clothing items for the comfort of our pets. They are made with premium, ecological materials with bold and exclusive designs.
Accessories made with hand-woven textiles by indigenous communities in Colombia. They highlight the best of our art and tradition so that pets can show off their Latin roots.
Luxury pieces in 100% natural leather with water-based dyes (mitigating pollution) and gold-plated metal hardware.
Accessories in hypoallergenic rope with exclusive prints inspired by art, design, and urban fashion. For irreverent animals that do not follow trends but rather impose them.
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2017
Daniela Rivera Alzate, the creator of Ferōz, has been an animal lover and passionate about design. When her two Newfoundland dogs - Benicio and Rebeca - came into her life, she sought unique accessories for them that reflected her style and love for fashion. Unable to find them, she decided to create a line of luxury accessories and pieces for pets, thus giving birth to Ferōz – Urban Pet Fashion, a company inspired by the world of fashion to create designer pieces, allowing dogs and cats to reflect the style and identity of their humans.
2018
Ferōz had already participated in some design fairs in Bogotá such as Las Puertas del Cielo and NUX at Club el Nogal. This year, Ferōz exhibits for the first time at the renowned Buro fair and creates its website and e-commerce platform, expanding its brand presence and developing its virtual sales channel.
2019
Daniela travels to New York and pursues studies in Pet Accessories Design at the Fashion Institute of Technology. There, she designs the brand's second collection: SAVAGE. Ferōz opens its first retail store in the Boho Expo designer space in Bogotá. In October, it opens the doors to its second retail store in Casa Botero (Antique Street) in the city of Bogotá.
2020
Ferōz launches its new line: CASA FERŌZ, a project in collaboration with the Spanish architecture and design studio NOJU. It features home elements designed in Spain and crafted in Colombia by local artisans using high-quality Colombian wood. An eco-friendly disinfectant is introduced to protect the accessories during the pandemic. The ABSTRACT CITY collection is also launched, inspired by the adventures of pets in the city. At the end of the year, the Tie Dye Capsule Collection is released, inspired by this strong trend in the fashion world.
2021
The Kamsa collection is born and co-created with Veronica Huertas, founder of Soy Tribu, and Marcelino Chindoy from the Kamëntšá Community in the Sibundoy Valley, Colombia. Leather roses are created for the Valentine's Day capsule collection, as well as bracelets for dog moms and dads. The Astral and Astral Leather collections are launched, celebrating the cosmic power of our pets. Ferōz enters the US market and begins selling in boutiques in New York. In the second semester, Ferōz attends the Super Zoo fair in Las Vegas, United States, and ends the year by participating in the Vassar fair, the first fair created by entrepreneurs in Colombia.
2022
Ferōz strengthened its presence in other markets, beginning to sell in Central America, and Europe, and continuing in the United States. It grows by 50% and participates in the Global Pet Expo: the world's largest pet trade show. The Pastly collection is launched, inspired by soft and relaxing colors that evoke sophistication and happiness. Its Apparel line is strengthened with the release of waterproof coats, which become best sellers due to their designs and materials. Ferōz continues to attend Vassar, the largest entrepreneurship fair in Colombia.
2023
Launches its HUNTER collection inspired by 15th-century hunting dogs. Attend the largest pet fair in the world in Orlando again and start going to new fairs such as Eva and Expopet in the city of Bogotá. It opens its second point of sale in the Parque la Colina Shopping Center and enters Laika's first physical store as an exclusive brand. Launches new products: Bag holder and Airtag holder.
